Introduction
Segern is a design and technology company with a small team of 1–5 people focused on creating products and systems that make the world more humane. When founder André discovered Straico, he was searching for a solution to compare multiple large language models simultaneously.
“After trying so many alternatives, the value proposition of Straico simply spoke to me. It appeared to check all the boxes that mattered most. And then delivered on most, if not all, of them in a relatively short amount of time.”
Team & Discovery
Before Straico, Segern struggled with efficiency bottlenecks that limited time for reflection and strategic thinking. André discovered Straico while searching for a tool that could compare more than three AI models at once—something competitors couldn’t offer.
“The templating system that you guys have been something that didn’t exist in any of the other solutions.”
After seeing immediate value, André quickly upgraded his subscription, particularly drawn to the API capabilities that convinced him to fully commit to the platform.
Implementation
Rather than creating separate accounts for team members, André implemented Straico through its API and automation tools like ActivePieces. This approach allowed him to create low-friction interfaces for his team, removing the learning curve of a new platform.
“We’re essentially extending Straico to forms that we know everyone knows how to use already. We moved the friction of learning a new interface and decrease the amount of time that’s needed to onboard people.”
One impressive implementation was a content creation workflow that transformed raw ideas into structured essays, image concepts, and social media posts.
This “build once, use forever” approach decreased implementation time by 50-80%.
“From weeks of work to do the same amount of volume, we were able to do it in days.”
Experience & Impact
Straico’s impact on Segern’s operations has been remarkable:
- 77% increase in overall efficiency
- 35% increase in traffic
- 298% increase in podcast conversions
Their podcast optimization saw particularly impressive results.
“After doing this optimization last week, for example… it was 298% increase in conversions as far as how many unique listens and total listens we get on the podcast just from using those optimizations.”
André also created systems that would have been otherwise impossible, like an industry digest tool that was so valuable, clients requested similar solutions.
“Working with the API was probably the most frictionless experience with the API I ever had.”
Key Takeaways & Best Practices
- Learn the platform thoroughly before implementation
“Learn how to use it. Thank me later. Straico genuinely empowers even the most non-technical person. Once they learn how to use the platform, there’s really no limits to what they can do creatively.”
- Start with templating to become a better prompt engineer
- Leverage the API for custom workflows
- Use multiple models strategically to identify what works best for specific tasks
- Build automations that remove friction for team members
- Consider sustainability through Straico’s transparent pricing model
Conclusion
For Segern, Straico evolved from a simple tool for comparing AI models to an essential workflow component. It eliminated efficiency bottlenecks, reduced resource strain, and dramatically increased output across multiple areas.
“Tools like Straico are beautiful in that sense because they remove a lot of barriers or gatekeeping around what you can do as a small team. I have a strong belief that a ten-person team or a five-person team can outperform a team of 50-50,000 as long as they have enough passion and dedication. Straico is one of those tools that make that reality a lot more tangible.”
What began as a search for an AI comparison tool transformed into a partnership that continues to evolve, with André undoubtedly recommending Straico to others.
