Introduction
“What a Story” is a video production agency specializing in B2B product companies, with a team of 25 professionals and 10 years in the business. For this creative agency, YouTube serves as their primary lead generation platform, making content optimization critical to their success. When founder Vikas needed a solution to enhance their YouTube SEO efforts and streamline content creation, he discovered Straico through AppSumo—a tool that would transform their approach to digital content.
Team & Discovery
Before discovering Straico, Vikas struggled with YouTube optimization despite publishing hundreds of videos. His efforts weren’t yielding the visibility needed to generate quality leads.
“I was uploading videos, like two or three hundred videos, but we never received enough reach. Then I started doing it manually, and it was a time-consuming thing. Very time-consuming. That’s when I started using AI to create a transcript, to create tags and all.”
Initially using ChatGPT 3.5, Vikas found the process cumbersome—requiring new prompts for each platform and making manual edits. When he discovered Straico, what caught his attention was the ability to access multiple AI models through a single interface.
The deciding factor came through community validation. As Vikas explains, “There’s a community on Facebook which talked a lot about Straico. Then it made me think, ‘Okay, why do people talk about it? What’s new about it?’ I went through the AppSumo page, completely watched that video which AppSumo produced, and then I saw the pricing and everything. I was like, ‘Okay, good to try.’”
Implementation
Vikas initially purchased a lower-tier plan, but quickly upgraded after experiencing the platform’s capabilities. He introduced Straico to his team, sharing access with teammates to help with cold outreach and content creation.
“I was so excited when I saw all these four LLMs together, like, ‘Wow, this is super easy.’ I introduced it to my team… I said, ‘Hey, guys, try this for cold outreach. This is amazing because you can try multiple approaches with different ways of writing.’”
Currently, Vikas maintains a single account shared with team members, with himself remaining the primary power user. His implementation focuses primarily on YouTube content optimization and script development, with plans to utilize Straico’s API for a new in-house product.
Experience & Impact
The impact on “What a Story’s” YouTube presence has been substantial, helping them outperform competitors in reach and engagement.
“If you see our competitor versus us, we are the highest company getting the highest reach right now. Of course, thanks to Straico, I get good reach as well because they suggested writing keywords. Then I use this to feed those keywords and ask for the right description tags and relevant things.”
The return on investment has been remarkable:
“From YouTube, let me tell you. I must have received ten times of ROI.”
What surprised Vikas most about Straico was its transparency and user-friendly design:
“Two things which surprised me. Number one, allowing me to choose which LLM I would like to use. And in front of that, you mentioned how many coins it’ll take. So transparent. Number two, the feature which made me very much excited was the open API.”
He particularly appreciates the rolling credits feature: “I really like about this company that they are so good at giving value that they made it roll over. The credits are rolling over. You can easily save your money by not doing that.”
Key Takeaways & Best Practices
Based on Vikas’s experience, several best practices emerge for teams considering Straico:
- Explore multiple AI models for different content needs to find which performs best for specific tasks
- Create templates to streamline repetitive processes
- Integrate Straico into existing workflows rather than treating it as a standalone tool
- Take advantage of the API for custom implementations
While Vikas recommends UI improvements to enhance user experience, he emphasizes that the functionality and value proposition remain strong, particularly the ability to access multiple LLMs through a single interface.
Conclusion
When asked what he would tell other creatives about Straico, Vikas’s response captures the essence of his experience:
“I don’t want my competition to know about this! [Laughter] Okay, jokes apart, I would say it’s definitely a great product, easy to use, super-duper affordable compared to what you are going to pay if you are to try multiple LLMs, and a fantastic deal. What else can you ask for?”
For “What a Story,” Straico has become an essential tool in their content optimization arsenal, driving better YouTube performance and generating more leads. The platform’s versatility, cost-effectiveness, and innovative features have delivered tangible results for this video production agency, demonstrating how AI tools can significantly enhance creative workflows when implemented strategically.
